Sheikha Shamma Initiative مبادرة الشيخة شما

Environmental community platform focused on tree planting and recycling culture, targeting youth and children within the framework of UAE Vision 2030 for environmental sustainability.

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About the Initiative

Under the patronage of Sheikha Shamma Bint Mohammed Bin Khalid Al Nahyan

Our Mission

The Shamma Initiative is an environmental community platform that aims to spread the culture of tree planting and recycling among community members, especially targeting youth and children, within the framework of UAE Vision 2030 for environmental sustainability.

Vision 2030

Aligned with the UAE's commitment to environmental sustainability, our initiative contributes to the national vision of creating a greener, more sustainable future for generations to come.

1M+

Trees Planted

50K+

Community Members

100+

Schools Engaged

Our Goals

Building a sustainable future for the UAE

Raise Awareness

Increase awareness about the importance of tree planting as a means to combat desertification and improve air quality

Build Strong Institution

Create a strong institutional image for the project under Sheikha Shamma's name

Encourage Participation

Promote community participation from individuals and institutions in tree planting and recycling

Lead in Tree Planting

Become the leading charitable organization specialized in tree planting

Promote Recycling

Contribute to raising awareness about recycling and its importance to the environment

Environmental Impact

Create measurable positive environmental impact across the UAE

Distribution of Recycling Machines

Spreading recycling culture

Goal: The objective is to spread the culture of recycling among community members.
They provide users with instant rewards (such as mobile credit or points) for used water bottles and beverage cans.
Quantitative Goal: To provide 2,000 machines by 2030 to become the main channel for collecting solid waste for recycling.

"Environmental Education Bag" Program (Awareness Kits)

Enhancing environmental awareness in schools

The kit is distributed to students in schools to enhance environmental awareness and encourage correct environmental practices.
Its contents include awareness stories, interactive activities, and recycling tools.

Mobile Library for Environmental Education

Spreading knowledge across the Emirates

It is a mobile educational library aimed at spreading environmental knowledge and educating the community in various regions.
It conducts regular tours throughout the Emirates to achieve comprehensive access for all community members.

Download Our Mobile App E.GHARS

e-Ghars is a digital platform that enables users to actively participate in tree planting in a simple and accessible way. The app allows users to choose the type of tree they wish to plant, complete the payment online, and select the street or location where the tree will be planted. e-Ghars aims to promote environmental sustainability, expand green spaces, and encourage community involvement in urban greening through an easy-to-use mobile experience.